An Intensive Consumer Contact Programme (ICCP) was organized from 14th - 16th February, 2010 in Channagiri and Honnali Taluks of Davangere District. The main objective of the campaign was to intensively cover several villages and educated the farmers on use of Mangala Zinc Sulphate, Mangala Gold and Mangala Bio20 with a special focus on Paddy crop.
All the Marketing executives of Davangere Area were involved in this activity for wider coverage. The team contacted farmers in targeted villages to educate and appraise the benefits of using Mangala INM products.
MCF team members interacting with farmers during the Campaign
